Law Firm Blogs

Blogs from a handful of small and large firms are emerging. Many of them have a decidedly non-blog-like look. They're much more professional looking than the typical blog, and can be incorporated into the firm's web site. Of course, law firm blogs tend not to have the personal tone that is typically associated with blogs.

For examples of law firm blogs, see the right sidebar.

Blogs may prove themselves better at generating business than typical web sites because they establish the author/source as an authority on a topic, and offer frequently updated content that sets the stage for repeat visits.

A good web blog is more likely to show up highly in search engines results than a typical, fairly static, web page. According to Dennis Kennedy: "I was shocked by the impact a blog has on search engine placement. Not only does your ranking improve, but the speed your pages get added to a search engine like Google is astonishing."
A Continuing Discussion of Law Firm Marketing on the Internet: What are Blogs and Why is Everyone So Excited About Them?, LLRX.com, July 21, 2003.

Speaking of page ranking, this web page provides a quick way to see how your organization's web site ranks in the major search engines for particular keywords. All you do is type in the keywords you're interested in, then the URL for the web site you want to see ranked, and there you go. So if your firm specializes in a particular area of law, type in keywords related to that area, and see where your firm's web site stands and whether it could benefit from a blog.